Fashion Marketing


Fashion Marketing

1/2 UNIT

Juniors, Seniors

Prerequisite: Grade of C- or better in Marketing

 This course prepares individuals to promote product lines/brands and organize promotional campaigns at the wholesale level to attract retailer interest, wholesale purchasing, and supply contracts. It includes instruction in wholesaling, wholesale advertising, selling, and customer relations. In addition, it will provide an exposure to merchandising terminology, activities and operations.

Recommendation: Proficient computer skills and membership in DECA is required, Multimedia or Graphic Arts